Black Friday Announcement: I'm not having a sale
Yep I get it. It’s Thanksgiving in the United States. And that means tomorrow is Black Friday.
And that means promos and discounts on everything, right?
Wrong.
Not me. Not here. I’m not having a sale.
Paid subscribers get what they get for the price they pay.
Presently, they get access to the Substack Starter Kit. And in 2026, they’ll also get access to my Ultimate Template Pack (but the price will go up).
Substack Starter Kit
The Substack Starter Kit by Karen Cherry is your all-in-one toolkit to launch and grow a successful newsletter with confidence and speed.
Everything you need to start, plan, and grow a Substack publication, ready to use and easy to follow.
Why no sale?
Because the Substack Starter Kit is worth the full price. I didn’t over-inflate the price to start with and I’m not dropping it because of a holiday on the other side of the world (I’m in Australia).
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Top tip 💡: There’s no need to do all the things on Substack
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By the way, if you have a Substack with paid subscriptions, there’s no need to slash your prices just because everyone else is. Do what feels right for you and ignore the FOMO.
Okay, that’s it from me for this week. Have a joyful and delicious Thanksgiving. I’m off to the beach.
Cheers!
Karen
Cover image: Freepik



Congratulations Karen. I love this and agree wholeheartedly.
lol! 😂 I literally laughed out loud when I read your title and opening. See…this is why I keep showing up and reading your posts. Oh, and for the record, I had a joyful Thanksgiving yesterday, but not a delicious one. Cracker Barrel (once a favorite restaurant that cooked authentic southern food) let me down terribly. But I’m sitting here eating almonds and drinking my pretty awesome and very healthy smoothie. So all is well in my world again. Enjoy your evening down under. 😊