Get More Subscribers by Tweaking Your Socials

My Twitter strategy sucked

Hi there,

Hope you are having an excellent weekend.

This week I have been working on a chapter of my book about social media strategy. As I was writing it I realised that I was forgetting something important in my Twitter/X strategy.

A key “pillar” of social media success was missing from my Tweets (“Xs”? What are we supposed to call them now?)

The three pillars are :

• Authority,

• Relatability,

• Likeability.

I was so busy trying to help people by publishing “high value” Tweet threads about how to use Substack that I forgot to be human. My Twitter following reflected that.

It’s been a valuable lesson.

I’m happy with how the chapter turned out, and I published it as a Medium post.

Here’s a friend link, so you can read it with a free Medium account:

Hope you like it!

Karen

Cover image: Photo by Sara Kurfeß on Unsplash