3 Things to Learn From One Newsletter
Every publication needs these three things
Today’s issue of The Rubesletter by Matt Ruby (Vooza) is fabulous.
It contains three elements that every publication needs to be successful: great content, a compelling email header and effective CTAs (calls to action). Let’s jump into each in turn.
1. Great content
Matt’s publication has great content. Today’s email is one long original piece that is entertaining, thoughtful and flows beautifully. Matt breaks up the long text with gifs, Tweet previews, and colorful listicles.
And it’s funny
"....lately I feel the same way about Jesus as I do about Beyonce: Love the artist, scared to death of the superfans." Matt Ruby
After the long original piece, there are 3 more skimmable sections, “Quickies”, “Comedy” and “5-Spotted”.
2. Compelling email header
Matt’s banner and header for free subscribers are a masterclass. They promote his name and brand and they let you know…
what the email is (a newsletter)
who the writer is and what he does
What to expect from your subscription
Which plan you are on, and an opportunity to sign up for a paid subscription.
3. Effective CTAs (calls to action)
Matt also has some great calls to action (CTAs) in the body of his email, like the one below.
This is the Rubesletter from Matt Ruby (comedian, writer, and the creator of Vooza). Sign up to get it in your inbox weekly. And check out my other newsletter too: Funny How: Letters to a Young Comedian.
Takeaways
Every successful publication needs great content, compelling email headers and effective calls to action. Take inspiration from the successful creators in your life to tweak and upgrade your Substack publication today.