Thanks for the notes on Notes. I'm notoriously private and I suppose that doesn't work so well for someone trying to grow a community. Maybe these tips will help me "get over myself" and find folks on the platform who want to grow together. Thanks for the tips, Karen!
Possibly your most informative post yet. I've been judicious about whom I subscribe to, and never thought for a minute my discretion might have a down side.
And I love how you make up reader questions and answer them:
Q; What! Are you telling my subscribers to NOT read all my emails and to unsubscribe after a while?!
Unpopular opinion here: I don't want to subscribe to dozens of newsletters as a hack to be "seen," and then have to either unsubscribe or hurt people's open rates. Also, I'd like to be discovered OUTSIDE of Substack, not just stay on the hamster wheel of "internal" readers who are already fatigued by subscribing to too many pubs lol.
I hear you, Kristi, but subscribing to be 'seen' is not the point. The point is to show Substack what sorts of things you like so it sends you more good stuff.
And I totally agree that discovery outside of Substack is an important piece of the puzzle which I haven't mentioned here since I like to stick to one idea per post.
But I was genuinely surprised to meet creators who literally read no other Substack creators and I think people who do that are missing out on the magic of this platform.
Karen, I'm one of those new people who does not read other people's work - at least not directly on Substack. For the handful of people I subscribe to I just read the emails.
Your articles on Notes explained something important to me. As a new person here, the posts that first stood out to me were about how to Substack. Lo and behold then it seems that the only kinds of posts I see are about how to Substack. I think I understand why now.
So a big reason I don't read more people here is that I just couldn't find them. You've also given some useful information about how to do that so I'll give it a try. Thanks 😊
I struggled with this one when my publication was new because I was genuinely grateful that ANYONE subscribed! Subscribing back seemed the best way to say Thank You.
A year later, I only subscribe to publications I really want to read but still have a handful of publications that I scan and delete because the content isn't interesting to me. To be in integrity the right thing is to unsubscribe (I wouldn't want someone subscribing to me if they automatically trash my newsletters).
But, man, when you're a small publication you really feel those changes to the number of people subscribing! Definitely tweaks my ego.
Your point about interacting outside of Substack is a good one. I'd like Substack to do more to make publications easy to find in search engines. On the other hand they do offer lots of opportunities to share content on social media and my publication gets discovered in this way.
My gut feeling is that subscribing sends a stronger signal to Substack than following, but I don't have any inside info on this.
As a guide, mid-sized creators like me often have double the number of followers than subscribers, so it's natural to imagine that Substack assigns less value to follows than subscribes when it's figuring out connections.
I know, right, I have seen the same Jason. If you check out the profiles of these 900 subscription ‘people’ most do not look or behave like genuine people. Probably bots.
Bot subscriptions allow content scrapers to see posts that otherwise aren’t accessible. I’ve even had a few bots sign up for paid subscriptions, presumably to steal paywalled content.
I sometimes check and remove paid subscribers if their name or email address raises any red flags - it's easy to do in my other publication since most people subscribe with a work email address. But for the masses, we're mostly at the mercy of Substack's anti-bot technology and cross our fingers that it keeps up with bot's work arounds...
This is was enlightening! Thank you. I rarely use Notes (even for myself!) so that clearly needs to change. I get followers frequently but rarely Subs. Perhaps the follow feature is one Substack should reconsider.
Haha I’m subbed to over 500. I know - knee jerk oooh I’m in a candy store. Sigh. But it doesn’t get me new subscribers - however I agree interaction on other notes can. Still- discovery is way down for me from the last algorithm shift (in 9/25) Core problem is this is a marketplace not a gift economy.
I felt as though I had sufficient subscriptions at 150+ so I've stopped myself subscribing to more publications even if I think they're interesting. You've given me permission to do so!
Very helpful. I subscribe to quite a number of Substacks related and tangentially related to what I write about which is art for health and well being. I wonder if that throws things off. I also subscribe to Substacks talking about the biz of Substack because I want to learn. Is that an issue if that’s not at all what my Substack is about? Appreciate any thoughts. Thanks so much for the post!
Thanks for the notes on Notes. I'm notoriously private and I suppose that doesn't work so well for someone trying to grow a community. Maybe these tips will help me "get over myself" and find folks on the platform who want to grow together. Thanks for the tips, Karen!
Thank you for explaining the subscriber angle. It's definitely not intuitive.
Possibly your most informative post yet. I've been judicious about whom I subscribe to, and never thought for a minute my discretion might have a down side.
And I love how you make up reader questions and answer them:
Q; What! Are you telling my subscribers to NOT read all my emails and to unsubscribe after a while?!
A: That’s right. Not sorry. 😂
Thank you for this. I've been increasingly utilizing notes and noticing more engagement. Great suggestion on subscriptions. Appreciate it!
Insightful info about Notes....thanks, Karen!
Unpopular opinion here: I don't want to subscribe to dozens of newsletters as a hack to be "seen," and then have to either unsubscribe or hurt people's open rates. Also, I'd like to be discovered OUTSIDE of Substack, not just stay on the hamster wheel of "internal" readers who are already fatigued by subscribing to too many pubs lol.
I hear you, Kristi, but subscribing to be 'seen' is not the point. The point is to show Substack what sorts of things you like so it sends you more good stuff.
And I totally agree that discovery outside of Substack is an important piece of the puzzle which I haven't mentioned here since I like to stick to one idea per post.
But I was genuinely surprised to meet creators who literally read no other Substack creators and I think people who do that are missing out on the magic of this platform.
Karen, I'm one of those new people who does not read other people's work - at least not directly on Substack. For the handful of people I subscribe to I just read the emails.
Your articles on Notes explained something important to me. As a new person here, the posts that first stood out to me were about how to Substack. Lo and behold then it seems that the only kinds of posts I see are about how to Substack. I think I understand why now.
So a big reason I don't read more people here is that I just couldn't find them. You've also given some useful information about how to do that so I'll give it a try. Thanks 😊
- Micha
Delighted to have helped, Micha! Good luck.
I struggled with this one when my publication was new because I was genuinely grateful that ANYONE subscribed! Subscribing back seemed the best way to say Thank You.
A year later, I only subscribe to publications I really want to read but still have a handful of publications that I scan and delete because the content isn't interesting to me. To be in integrity the right thing is to unsubscribe (I wouldn't want someone subscribing to me if they automatically trash my newsletters).
But, man, when you're a small publication you really feel those changes to the number of people subscribing! Definitely tweaks my ego.
Your point about interacting outside of Substack is a good one. I'd like Substack to do more to make publications easy to find in search engines. On the other hand they do offer lots of opportunities to share content on social media and my publication gets discovered in this way.
Oof the idea of subscribing but never opening/reading hurts. Hate to be a part of the subscriber glut for other writers. But I see your point.
Lissa, I'm in this camp as well.
Newbie here, does it make a difference whether you "follow" or "subscribe"?
Good question, Kat.
My gut feeling is that subscribing sends a stronger signal to Substack than following, but I don't have any inside info on this.
As a guide, mid-sized creators like me often have double the number of followers than subscribers, so it's natural to imagine that Substack assigns less value to follows than subscribes when it's figuring out connections.
Thank you for your valuable post & helpful response!
I wonder what the algorithm does with these writers who subscribe to literally every publication they can find. Lol.
I've seen many over 900. At least one over 1,000.
I know, right, I have seen the same Jason. If you check out the profiles of these 900 subscription ‘people’ most do not look or behave like genuine people. Probably bots.
Bot subscriptions allow content scrapers to see posts that otherwise aren’t accessible. I’ve even had a few bots sign up for paid subscriptions, presumably to steal paywalled content.
Goodness! How can you fend them off?
I sometimes check and remove paid subscribers if their name or email address raises any red flags - it's easy to do in my other publication since most people subscribe with a work email address. But for the masses, we're mostly at the mercy of Substack's anti-bot technology and cross our fingers that it keeps up with bot's work arounds...
Yikes!
This is was enlightening! Thank you. I rarely use Notes (even for myself!) so that clearly needs to change. I get followers frequently but rarely Subs. Perhaps the follow feature is one Substack should reconsider.
Substack is a marketplace not a gift economy. Start there?
Haha I’m subbed to over 500. I know - knee jerk oooh I’m in a candy store. Sigh. But it doesn’t get me new subscribers - however I agree interaction on other notes can. Still- discovery is way down for me from the last algorithm shift (in 9/25) Core problem is this is a marketplace not a gift economy.
I felt as though I had sufficient subscriptions at 150+ so I've stopped myself subscribing to more publications even if I think they're interesting. You've given me permission to do so!
Thanks Karen.
Great insights
Useful, thank you.
Very helpful. I subscribe to quite a number of Substacks related and tangentially related to what I write about which is art for health and well being. I wonder if that throws things off. I also subscribe to Substacks talking about the biz of Substack because I want to learn. Is that an issue if that’s not at all what my Substack is about? Appreciate any thoughts. Thanks so much for the post!