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Annette Marquis's avatar

I just started my newsletter at the end of May. I turned on paid subscriptions right away--I saw no reason not to. Paid and free subscribers all get the same content--no paywall--but I give my paid subscribers a couple of extra perks, like an autographed copy of my book when it’s published. Although I have less than 200 subscribers at this point, 24% of them paid. I am thrilled with that!

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Jenny G's avatar

I loved the idea of Substack - but then I encountered Stripe invoicing.

Here’s the thing: I want to write under a pen name because of privacy and safety reasons, and I’m a solopreneur who works from home. Thus, Stripe considers my home address as my business address, understandably.

Here’s the thing: you can put your "Business Name" as your newsletter name, like you said, to show up on your customers’ credit card statements.

But customers can also click a button on their receipt called "Generate Invoice." That invoice contains your Substack newsletter name… and your business address.

And if you work from home like me, that’s your *home* address. The use of a pen name to protect your privacy is pointless.

The answer, of course, is to rent a real or virtual mailbox that you can list as your business address.

But still — I want other people to know that using a pseudonym on Substack doesn’t protect you unless you also have a business address Stripe can use to put on your invoices.

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