I love 🥰 seeing 2 Substackers (whom I actually recommend to my subscribers and followers) work together on this insightful guest post.
I’m starting to see the value of course creation even more as I intentionally shift from my clinician role into my creator/ educator roles.
Having done countless numbers of courses for my studies throughout my medical career, I totally see the value of “Structure” and text-based courses and they’re easier to start with compared to videos.
This is excellent. Love the 🥔 analogy. I’m experimenting with something similar. I’ve been working on a 5-part post series on my triathlon Substack. At the conclusion of the series, paid subscribers will get a free e-book and others can purchase it. Creating the e-book now with Atticus, so all I have to do is figure out how to price it…
Well, my paid subscribers pay $5 a month (and they get a host of benefits like product discounts, paid posts, monthly Zoom calls with experts, and this e-book) so the idea would be to incentivize free subscribers to become paid subscribers. But I didn't want to go too high. Initially, I was thinking something like $17 for people who want to buy outright. Any suggestions? This is my first attempt at an e-book.
Very interesting. Now I have to create some type of premium offer (think I might need a different extra resource for that.) I’ve had the idea to bundle some e-books together, I just only have this first one right now.
It’s 50 Essential Tips for Every Triathlete, so it covers 5 topics essential to the sport- swim, bike, run, transition, and nutrition. (All previous separate blog posts with additional info)
To make a premium offer, you don't have to create anything new. You can unbundle one of the items and make it only available for premium buyers. For example, you might take the transition tips and put them in a separate PDF and make them only available to premium buyers.
I appreciate the perspective on text-based courses, especially for those seeking a lower barrier to entry for creating a digital course. Videos could be a supplement if needed, but not a necessity.
It's been a long while since I searched out content like this, with monetization advice, but reading this makes me long for my younger, eager, inspired self that WANTED it all. Thank you for reminding me of the possibilities, still out there! 💕
I love your analogy and your article is very helpful, as is the 10K Secrets e-book. I wrote a Guide-book to supplement an article about "interpreting" dreams this week. And I linked to this Guide at the end of my article. If you can check out my presentation of my Guide-book (which I've priced at $5 USD) at the close of my article, for effectiveness, that would be awesome!
As for the presentation of your guide, one thing that stands out:
Your article will sell more of your product if you mention what they are missing that is in the guide. One way to do that is to bring up a problem. Here's a general way that might look.
"After reading this article, you know X, Y and Z which helps you achieve ABC. But we are left with a bit of a problem. Obstacle O is still in the way. Here's why that's an issue. Fortunately, I've found a way to overcome Obstacle O. I show you how in my guidebook."
Done right, this becomes a natural segue into selling your guide.
I love 🥰 seeing 2 Substackers (whom I actually recommend to my subscribers and followers) work together on this insightful guest post.
I’m starting to see the value of course creation even more as I intentionally shift from my clinician role into my creator/ educator roles.
Having done countless numbers of courses for my studies throughout my medical career, I totally see the value of “Structure” and text-based courses and they’re easier to start with compared to videos.
I'm so glad to hear that. What would you help people do with your courses?
Teach neurodivergent professionals/ creators/ creatorpreneurs how to Beat Burnout!
This is excellent. Love the 🥔 analogy. I’m experimenting with something similar. I’ve been working on a 5-part post series on my triathlon Substack. At the conclusion of the series, paid subscribers will get a free e-book and others can purchase it. Creating the e-book now with Atticus, so all I have to do is figure out how to price it…
Thanks! I will check these out. Appreciate the advice.
Brittany, so glad to hear you are offering a paid product to your readers. What price point are you thinking of for your ebook?
Well, my paid subscribers pay $5 a month (and they get a host of benefits like product discounts, paid posts, monthly Zoom calls with experts, and this e-book) so the idea would be to incentivize free subscribers to become paid subscribers. But I didn't want to go too high. Initially, I was thinking something like $17 for people who want to buy outright. Any suggestions? This is my first attempt at an e-book.
$17 is a good price point. If you create a Premium and a Regular offer you can make the Premium version about 10% higher. I show one way to do that with unbundling here: https://medium.com/course-builders-corner/writers-heres-how-to-get-customers-to-gladly-pay-25-more-for-your-product-or-service-with-the-6174beec1f2a?source=friends_link&sk=73a20405639a327934aa97ff0697a19e
And you can see an example of my product using Premium and Regular options here: https://roddaut.gumroad.com/l/atomic-course
Very interesting. Now I have to create some type of premium offer (think I might need a different extra resource for that.) I’ve had the idea to bundle some e-books together, I just only have this first one right now.
It’s 50 Essential Tips for Every Triathlete, so it covers 5 topics essential to the sport- swim, bike, run, transition, and nutrition. (All previous separate blog posts with additional info)
To make a premium offer, you don't have to create anything new. You can unbundle one of the items and make it only available for premium buyers. For example, you might take the transition tips and put them in a separate PDF and make them only available to premium buyers.
Ok, that makes sense. thank you!
I appreciate the perspective on text-based courses, especially for those seeking a lower barrier to entry for creating a digital course. Videos could be a supplement if needed, but not a necessity.
Well said, Tomesha.
Text-based! Bingo! Up my alley!
I'm inspired
I'm so glad to hear that, Susanne
It's been a long while since I searched out content like this, with monetization advice, but reading this makes me long for my younger, eager, inspired self that WANTED it all. Thank you for reminding me of the possibilities, still out there! 💕
I hope you rekindle your go-getter side again.
I love your analogy and your article is very helpful, as is the 10K Secrets e-book. I wrote a Guide-book to supplement an article about "interpreting" dreams this week. And I linked to this Guide at the end of my article. If you can check out my presentation of my Guide-book (which I've priced at $5 USD) at the close of my article, for effectiveness, that would be awesome!
https://soulconnexions.substack.com/p/dream-meanings-how-to-interpret-your
Thank you, Grace.
As for the presentation of your guide, one thing that stands out:
Your article will sell more of your product if you mention what they are missing that is in the guide. One way to do that is to bring up a problem. Here's a general way that might look.
"After reading this article, you know X, Y and Z which helps you achieve ABC. But we are left with a bit of a problem. Obstacle O is still in the way. Here's why that's an issue. Fortunately, I've found a way to overcome Obstacle O. I show you how in my guidebook."
Done right, this becomes a natural segue into selling your guide.
Thank you Rodney, I have just changed the info about the Guide.
Yes, that is much stronger, Grace. Your guide now comes across as a necessary next step.