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Tara's avatar

Love this…I wholeheartedly agree w the defining your niche part. I lost 100 subscribers when I niched down to feminine allure…it scared me. But then more women started downloading the content I was creating and asking me questions..it’s like niching down allowed me to see who the genuine people were and serve them.🙂

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Jack Livaditis's avatar

Niching down can be scary at first, especially when you see subscriber numbers drop.

But as you experienced, it's often a catalyst for attracting the right audience – those who truly resonate with your content.

It's wonderful to hear how focusing on feminine allure allowed you to connect with more genuine individuals who value what you offer.

Keep shining in your niche! 😊

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Tara's avatar

Thanks Jack😊

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Kristi Koeter's avatar

Karen, thanks for featuring my post. I spent 15 years as a journalist and now 10 years as a content marketer, so I was a little obsessively driven to figure out how to grow my little newsletter. I also think it’s really really hard for us to niche ourselves down without outside help. I struggle with this on my own stuff.

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Karen Cherry's avatar

Glad you liked it, Kristi. I'm always a bit nervous posting about other people's work because my just-in-time writing scheduling doesn't usually allow me time to request permission first. Hope it brings you more raving fans!

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Istiaq Mian's avatar

Interesting how you can lose followers but still build momentum, like weathering a storm.

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Karen Mclaughlin's avatar

This was a refreshing read! Thank you for posting. It can be a lonely journey if you're in a niche not related to writing, solopreneurship, etc.

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Jack Livaditis's avatar

What stood out to me the most was Kristi's focus on building relationships with her subscribers. It's incredibly inspiring to see a creator who values genuine connections with their audience above all else.

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The View from Here's avatar

Some great ideas thank you! I keep hearing what a great community it is on here, so I’m ready to find my people

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Katie Donohue Tona's avatar

Thank you for passing along this information Karen!😊 encouraging to know that if I lose subscribers, it might mean I’m one step closer to finding my niche audience!

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Robin Motzer's avatar

Great newsletter, Karen! Agree with defining your niche- it is our personal part in the world!

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Precious Mumzumi's avatar

Building relationships is key because that's when you audience gets to know and feel you. I do that by sharing my values, experiences, likes and dislikes to make them feel this is the person they are supporting who wants their growth

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Cryptofada's avatar

It is really interesting how the three things sounds simple yet we always fall short of it. Building relationships is the hardest yet the easiest with substack platform. Few weeks back, I reached out to many people for recommendations and to be recommended based on similar niche(not the same niche but near), initially I was frustrated but currently within 30 days, they have collectively yield at least over 100 free subscribers.

In Maintaining this relationships, I decided to be among the first to read and comment in the newsletter I recommended (I genuinely love them), though I’m still working on making that perfect, but I read at least one of their articles ever week. That’s all the growth hack I hope to use for the rest of the year

Writing what people really love is the difficult part since you can often go wrong except you ask.

This was a beautiful reminder and thanks for sharing!!!

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