55 Comments
User's avatar
Jessica Miller's avatar

Thank you, Karen! I’ve noticed a lot of strange subscribers in the past few days. My count goes up and then goes down. I know Substack is trying to keep them out. I feel safer now because of you!

Sue Mann's avatar

One tiny extra step: I have all my Substack subscribes and unsubscribes synch to my email marketing platform (I use Kit, formerly ConvertKit). How? I have email notifications turned on for Substack, and then I use Zapier to connect Substack with my Email Management System via Google Mail. Then I don’t need to remember to export subscriber list periodically- it’s all synched all the time. And there are things I can do in Kit I can’t do in Substack…like email journeys…so it’s actually beneficial to have the list in both places. Then, so that I don’t get all those subscribe/unsubscribe notifications from Substack as they happen, I have a filter on gmail that has those email bypass my inbox and go straight to archive. Zap still runs, but I don’t get emails in my inbox.

Sue Sutherland-Wood's avatar

Excellent information - thank you so much. I have often fretted about whether to save my posts elsewhere,(independently from Substack altogether, I mean). Where would be the best place to do this?

Karen Cherry's avatar

Saving a copy of the exported file both offline, such as on a USB stick and in the cloud, such as in Google Drive or dropbox is a great idea, as Amie says.

Amie McGraham's avatar

Because I am paranoid, and often fear the worst, I save a link to each post AND the actual text of the post in an unpublished page of my website (not substack, it’s a separate personal/business website I own with an https verified security key). I also am very old school so I save all the posts in a word document that is not stored on the cloud but backed up to a thumb drive. I’m sure there are numerous other options to be found but these work for me. Hope this helps.

Sue Sutherland-Wood's avatar

Thank you for this kind response! Absolutely not being paranoid and much appreciated :)

Susan Harley's avatar

Good advice i am going to implement , thanks Karen.

Barbara at Projectkin's avatar

Thank you, Karen, a terrific reminder on point one for any site and point two for any site with stored assets. A question for you, though…

I’m sure that you, like many of us with names associated with women get subscribers with men’s names and profile pictures, the DMs that start with “ Hello”… or something like that. I’ve judged these to be bots and delete them. I am tempted to delete and report, but that feels harsh.

Do you have a best practice?

Karen Cherry's avatar

Hi Barbara, I think best practice is to ignore them.

I do this on both Substack and LinkedIn for unsolicited messages like that. I think some are from real people, not bots. Either way, I don't waste my energy responding/reporting/deleting.

Kristi Keller 🇨🇦's avatar

This is really great advice. I actually had a future draft re this topic so thanks for beating me to it. So important!!

Karen Cherry's avatar

Ha Kristi, the fact that I beat you to it makes me happy (in a friendly, non-bitchy way heheh). By the way, I had to jump in an update the instructions for switching on 2FA, as it can't be done until you've first enabled recovery questions.... sharing this to save you the embarrassment of giving your audience faulty instructions like i did :(

Riley Oliver's avatar

Thank you, Karen - scary but important! 10 million is a big number. Where do you see this activity?

Karen Cherry's avatar

I have security monitoring systems/plug-ins set up on the website and they count the attacks, attempted logins, etc.

Pamela Leavey's avatar

What do you use for security systems/plug on your Substack. I know things like that are available for self hosted WordPress websites, but could you please share what you use for your Substack hosted website/blog. Thanks in advance.

Daphne Gordon's avatar

Hi Karen. Just wanted to let you know, I tried to sign up for your workshop, but I don't know if something went wrong? I made a payment but I haven't received any information or a receipt from you. Could you check your direct messages please? Thanks

olivia s's avatar

Very helpful tips, thanks for sharing!

Jeremy Caplan's avatar

Smart, quick steps you can take to backup your newsletter posts and subscriber list. (Useful to do monthly or at least quarterly.)

Emanuela B's avatar

Thanks for raising awareness around this topic and for the useful tips!

Lisa Tea's avatar

Wow, super helpful & original tips, Karen. I will implement each one. And, I agree about the bots; rather disheartening.

Sherry Killam's avatar

I’ve gotten a bunch of new subscribers that don’t have profiles and seem bogus. How did Substack know to delete yours? I’ve stopped posting to my list…paralyzed. Help?

Karen Cherry's avatar

Hi Sherry, don't waste sleep over the dodgy profiles, there's not a huge amount of harm in sending posts to bots, it's just one of those annoying internet-y things we have to deal with.

Sherry Killam's avatar

Ok thanks…and I appreciate your helpful tips. Cheers.

Rev. Evelyn Bourne (Ambilike)'s avatar

Wow. There are helpful tips. I got 33 new "fake" subs last week. Substack went in and deleted them. It reminds me that protecting my Substack account is essential. Thanks!

Crazy Old Man's avatar

love this thank you so much

Charlotte's avatar

I'm so glad you said this - I've noticed a large number of random subscribers recently, usually in clusters. I had no idea!

B.A. Lampman's avatar

Amazing. Thanks so much!