I’ve worked with email newsletter for nonprofits for many years. Asking for money, linking to checkout pages and certain keywords like “sale” or “free” etc in subject line can get you spammed.
I haven't found any Substack emails in my spam either. The thing with asking people to reply to the Welcome email, or click links or double opt in is, if they aren't getting the email delivered or it's sitting in spam which they never checked... they can't. From when I had my jewelry business with a large email list, a great subject line seems to work best, something if they scan their spam folder will attract attention... not caps or more than 1 emoji though.
Great piece. Email deliverability is crucial for newsletters. With new security protocols, ensuring your emails are seen means actively engaging subscribers, cleaning your list, and considering double opt-in. Substack manages much of this for you, but staying proactive is critical.
Hi Karen, great article thank you. I'm curious whether embedding files like PDFs within the email has any effect on deliverability. I've been researching this because I'm trying to decide whether to use the embed option within Substack or just add a link to an external PDF that subscribers can access via my Amazon AWS account. I'd appreciate your thoughts.
Open rates are also affected by subject lines. I’m already seeing a lot of clickbaity subjects and more pitches to make $$$$$ on Substack. This will kill rates no matter the platform.
I’ve worked with email newsletter for nonprofits for many years. Asking for money, linking to checkout pages and certain keywords like “sale” or “free” etc in subject line can get you spammed.
Thanks for the article good info!!
More good stuff you should know when publishing your newsletter with Substack!
Thank you for this write-up! It was very helpful 🙌
I haven't found any Substack emails in my spam either. The thing with asking people to reply to the Welcome email, or click links or double opt in is, if they aren't getting the email delivered or it's sitting in spam which they never checked... they can't. From when I had my jewelry business with a large email list, a great subject line seems to work best, something if they scan their spam folder will attract attention... not caps or more than 1 emoji though.
Great advice, Tania, thank you. (And yes, if the Welcome email goes straight to spam it's pretty hard to do anything).
Thank you, Karen! for the great guidance
Good to know. Thank you.
Great piece. Email deliverability is crucial for newsletters. With new security protocols, ensuring your emails are seen means actively engaging subscribers, cleaning your list, and considering double opt-in. Substack manages much of this for you, but staying proactive is critical.
Thank you Karen. I love the lemon fishies
Thank you this was great advice.
This is truly helpful. Thank you!
Thank you, good to know!
Thanks, Karen - good to know!
I check my spam box occasionally and thankfully, I've never found a Substack email in there. But still useful info.
I regularly find Substack emails in my Gmail Spam folder. If I tell Gmail, they're not spam, that usually fixes it but not always. Frustrating!
Thank you sharing! This is one of those issues that falls into the background; but can make a huge difference!
Hi Karen, great article thank you. I'm curious whether embedding files like PDFs within the email has any effect on deliverability. I've been researching this because I'm trying to decide whether to use the embed option within Substack or just add a link to an external PDF that subscribers can access via my Amazon AWS account. I'd appreciate your thoughts.
Open rates are also affected by subject lines. I’m already seeing a lot of clickbaity subjects and more pitches to make $$$$$ on Substack. This will kill rates no matter the platform.