I love your advice & content when I can read it, and appreciate when you provide links to read your articles on Medium. I've recently stopped giving Medium money for nothing. But I'm curious why we have to go to Medium to read advice on how to make our Substacks successful?
Hi Carolyn, to grow a Substack publication you need new people to discover you every week. For this publication I use Medium posts to get 'discovered'. For my other publication I use LinkedIn and Twitter.
In this publication my strategy is: publish on Medium > Medium and search engines show my work to strangers > strangers become readers > encourage Medium readers to sign up to this newsletter (or The Sample) > new subscribers.
So my Medium posts are written to get new Substack subscribers. But of course I don't want my current subscribers to miss out on helpful advice so I link back to it.
If I posted the exact same content to Substack there are search engine consequences which would reduce the reach of the Medium post (reasons are related to canonical linking options in Substack). Less search engine performance for my Medium posts ruins the 'discover' strategy I shared above.
So that's why I post those articles on Medium. Bit convoluted but I hope it helps.
Your explanation helps a great deal! Thank you for taking the time to explain it to me. (And I apologize if I sounded like an overheated, petulant child in the asking of my question. I re-read it and thought it sounded a tad whiney. That was not my intention) Thank you for sharing your wisdom here and trying to help the rest of us. *grin*
I love your advice & content when I can read it, and appreciate when you provide links to read your articles on Medium. I've recently stopped giving Medium money for nothing. But I'm curious why we have to go to Medium to read advice on how to make our Substacks successful?
Hi Carolyn, to grow a Substack publication you need new people to discover you every week. For this publication I use Medium posts to get 'discovered'. For my other publication I use LinkedIn and Twitter.
In this publication my strategy is: publish on Medium > Medium and search engines show my work to strangers > strangers become readers > encourage Medium readers to sign up to this newsletter (or The Sample) > new subscribers.
So my Medium posts are written to get new Substack subscribers. But of course I don't want my current subscribers to miss out on helpful advice so I link back to it.
If I posted the exact same content to Substack there are search engine consequences which would reduce the reach of the Medium post (reasons are related to canonical linking options in Substack). Less search engine performance for my Medium posts ruins the 'discover' strategy I shared above.
So that's why I post those articles on Medium. Bit convoluted but I hope it helps.
Your explanation helps a great deal! Thank you for taking the time to explain it to me. (And I apologize if I sounded like an overheated, petulant child in the asking of my question. I re-read it and thought it sounded a tad whiney. That was not my intention) Thank you for sharing your wisdom here and trying to help the rest of us. *grin*
The link wants me to be a medium member
Hi Caroline, oh my gosh so sorry, I didn't realise Medium has changed friend links and now want you sign up for a free account to read free stories, so annoying! Thanks for letting me know, i have edited my post. Here's a link to the story in google docs instead: https://docs.google.com/document/d/16VOpPfe6s7gVta6c9bbs778Oqq9mR8FyIHhqH8CGnpQ/edit?usp=sharing
Thanks so much!! Just so you know, I was signed into a free account. It wanted me to upgrade to paid to read it. I really appreciate your response :)
oh, so i must have stuffed up and posted the wrong link then, sorry!
It's definetly important to post consistently!