Hey hello there, Karen here!
This About page is the default page that Substack gives you when you create a new publication. You should update your About Page when you start a new publication.
The most important section to update is ‘Why Subscribe’, because the default is too generic.
A good About page describes why a newsletter exists, and what a reader can expect from it. It explains a little about who you are and who your intended readers are too. The aim is to have a potential subscriber think “This sounds fun/interesting/helpful, this newsletter is for me”.
It’s also okay to use your About page to disqualify readers who aren’t your ‘tribe’. For example, my other newsletter is for a very specific professional audience and most normal people would not understand it. That’s okay! I deal with this by describing exactly who the newsletter is for so I don’t waste anyone’s time.
The About page you are reading now doesn’t do any of those things yet. It needs work, but I’m too busy working on my Substack e-book for now. Forgive me!
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Social proof
Social proof is a great addition to any About page. It encourages new readers that they are ‘following the smart people’ when they choose to sign up. Here’s some social proof for my work:
