The Transformation Zone

Join me and transform your Substack journey without hustling like a bro.

Whether you’re just starting out and need more clarity about your niche, are thinking about activating payments, or are stuck in a growth deadzone, you need solid, sensible information about what works and what doesn’t from someone who’s been there.

Imagine how it would feel to…

  • have a reliable source of recurring revenue from writing part-time about the subjects you love,

  • or receive emails from readers telling you their lives are easier, better, richer or more beautiful because of your work, and

  • celebrate your first 1,000 readers, your first $1,000, or your first $100,000 from writing.

You can do this. It is possible.

I know because I’ve done it (not by writing about writing).

Join me to discover how I got to 247 paying subscribers and $24K per year with my part-time Substack publication (that’s not writing about writing). And let me teach you what I’ve learned during the hundreds of hours I’ve spent dissecting successful publications in every imaginable niche.

If you’re looking for powerful strategies to get you more growth, more conversions and more impact, without chasing viral hacks or spending all day on Notes, I’ve got you covered.

My food safety Substack funded 6 weeks of international travel in 2024

Welcome to the Transformation Zone

Inside The Transformation Zone, my premium paid tier of Pubstack Success, you’ll get:

  • Proven strategies for every stage of your Substack journey, from designing your publication to scaling past $10k per month

  • One-to-one, personalised, targeted feedback on your newsletter (and a chance to get a hand-crafted blurb for your welcome page)

  • Access to my AMA helpline: submit your questions and get real answers in a monthly roundup

  • Small group ‘hot seat’ calls for direct support, troubleshooting, and community connection

  • Insights into what’s working (and what’s not) for other creators on Substack in 2025

  • A chance to peek inside my dashboards and revenue reports

  • A focused, supportive space: No crowded chatrooms, no self-promotion, just like-minded creators who are serious about building high-impact, freedom-creating newsletters

  • Plus a chance to jump to the head of the queue for recommendation requests and Notes amplification.

What is The Transformation Zone?

The Transformation Zone isn’t a mega-library of video modules (who has time to watch 45 x 1 hour videos?)

It isn’t an endless loop of masterminds and ‘challenges’.

It isn’t a noisy chat box or an inbox full of notifications.

It isn’t a competition about who can ‘go viral’ or win a badge or smash through 10K page views.

It’s for writers who want to be seen.

It’s for creators who want to make good use of their time and have no patience for the Substack echo chamber.

It’s for writers who want to enjoy Substack and not waste time trying to figure it all out on their own.

It’s for you if you want real results for yourself and real impact for your readers.

What you get

When you sign up for the Transformation Zone, you get priority access to me, my inbox, my recommendations and my Notes network, including:

Total value: $1,223

Yours for $529 today.

Good to know

To keep the experience personal and impactful, the price will increase when the group starts to get too large. This way, everyone gets the focused support, honest feedback, and individual attention they deserve without getting lost in a crowd.

Join now to lock in the best rate: as with all paid subscriptions on Substack, the price you pay today is the price you keep, even as prices go up for newcomers.

With a reliable stream of recurring revenue from Substack subscriptions, I can work from anywhere. Including Rome. Bellissimo!

A note from me

I created the Transformation Zone because I have seen so many fantastic, creative people struggling on Substack. Only 1% ever make it, and it’s not because they try harder or write better or have some secret growth lever no one else knows about.

What do the 1% have in common?

They are all using data-backed, repeatable, results-driven strategies that the other 99% don’t use, and have no chance of discovering in the forest of Substack growth hacks, video tutorials and guru interviews that have sprouted on this platform.

I hate seeing creators miss out on the success I’ve enjoyed, so I decided to help creators like you learn these strategies too… without having to wade through endless video tutorials or attend dozens of monthly masterminds.

I truly believe everyone on Substack should have access to personalised support, mentoring and road-tested strategies so that they can grow, be seen, make a real impact and earn what they are worth.

The Transformation Zone gives you access to the strategies and systems I’ve used to build a publication that generates $24K+ of reliable, repeatable revenue from subscriptions alone, on a part time basis (and without writing about writing).

You’ll discover exactly how I boosted my conversion rate from 2% to an industry gold standard of 6%, and which tactics were a total waste of time. And you’ll get access to the systems I reverse-engineered while analysing hundreds of successful publications in every imaginable niche.

I’d be honoured to help you put my experience to work for you and your readers, while avoiding useless distractions and overwhelm.

I promise that once you deploy these strategies, with expert guidance and personalised help, it will be virtually impossible for you to remain where you are right now.

So if you are ready to do what the 1% on Substack are doing to create change in the lives of their readers, and freedom for themselves, if you are ready to steal my simple systems and low-effort strateiges and get personalised help directly from me then I invite you to join me in the Transformation Zone.

To join, simply click Upgrade to Paid in any post and choose ‘The Transformation Zone’, my founding member tier.

Still got questions? Send me a DM, I’m here to help.